As an expert for quality and performance improvement at the point of sale, the MSM Group is the largest owner-managed mystery service provider in the German-speaking world. Whether national or international, whether medium-sized company or global player, we offer worldwide tailor-made mystery shopping and customer experience research as well as individual training measures. Our international team at our locations in Münster, Wiener Neustadt, Shanghai and Tianjin consists of around 140 experts such as consultants, market researchers, psychologists, sales specialists, IT experts and trainers. In addition, we have more than 480,000 test customers worldwide with over 200,000 assignments annually.