info@PortalDerWirtschaft.de | 02635/9224-11
Suchmaschinenoptimierung
mit Content-Marketing - Ihre News
achtQuark GbR |

achtQuark develops new online game for Crocs Europe

Bewerten Sie hier diesen Artikel:
0 Bewertungen (Durchschnitt: 0)


Crocs Beach Soccer Game on Facebook and Microsite


achtQuark continues to explore new avenues of creative Digital Marketing with a new online game developed for Crocs Europe. The flash-based game was designed to enable the integration of the game in multiple platforms. Crocs Europe was looking for...

München, 01.06.2011 - achtQuark continues to explore new avenues of creative Digital Marketing with a new online game developed for Crocs Europe. The flash-based game was designed to enable the integration of the game in multiple platforms.

Crocs Europe was looking for a way to publicise and support their sponsorship of the Euro Beach Soccer Season 2011. In order to strengthen the online visibility of the Euro Beach Soccer Season 2011sponsorship and involvement with sports, achtQuark developed a customised flash game that is integrated into the Crocs Beach Soccer Site (http://beachsoccer.crocs.eu/) as well as the Facebook Fanpages of the Beach Soccer Worlwide and Crocs Europe (http://www.facebook.com/CrocsEU).

The game includes customised branding to reflect the beach soccer stadium atmosphere, banners and advertising boards that bear the name Crocs, as well as the presence of the Croslite character in the game.

Players are induced to register to a newsletter with a discount as an incentive, as well as prizes for highscores. Share and invite features are included as multipliers in order to generate the widest possible online dissemination and publicity of the game.

As the Euro Beach Soccer Season 2011 proceeds through Europe the game background is altered to reflect iconic features of the host city and country such as Portugal, Spain, Germany or Russia.

The advantage of a fun, challenging game as an application for users is evident: greater frequency of visits to the page, incentives to return and the association of the brand with fun gameplay. Technically there are advantages, too. Facebook's Edgerank algorithm ruthlessly filters out status updates in newsfeeds that it deems unimportant, hence most fanpages will find that their status updates are infrequently ? if at all ? displayed in their fans newsfeeds. The app overcomes the Edgerank sword, resulting in greater visibility and enabling greater buzz, interactions and measurable impact.

'The game is not only beneficial to our target group ? it's fun and entertaining ? it also shows our commitment to reinforce our digital marketing strategy,' says Giuseppe Faranna, Marketing Director at Crocs Europe.

The Beach Soccer Game developed for Crocs is the latest in achtQuark's array of applications developed for clients targeting online platforms.

About Crocs

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs? footwear provides profound comfort and support for any occasion and every season. All Crocs? branded shoes feature Croslite? material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet. Crocs? products are sold in 90 countries. Every day, millions of Crocs? shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. Visit www.crocs.eu for additional information.


Für den Inhalt der Pressemitteilung ist der Einsteller, PresseBox.de, verantwortlich.

Pressemitteilungstext: 466 Wörter, 3178 Zeichen. Als Spam melden


Kommentare:

Es wurde noch kein Kommentar zu diesem Thema abgegeben.



Ihr Kommentar zum Thema





Weitere Pressemitteilungen von achtQuark GbR lesen:

achtQuark GbR | 30.08.2013

Instagram App für deutschland.de

München, 30.08.2013 - Tipps erhalten, Empfehlungen geben, sich einfach austauschen oder Fotos ansehen ? User in den Sozialen Netzwerken gehen genau der Tätigkeit nach, die Menschen auch offline mit Begeisterung pflegen: sie kommunizieren in Wort u...
achtQuark GbR | 27.03.2013

achtQuark entwickelt neue Facebook Quiz App für deutschland.de

München, 27.03.2013 - Nach wie vor sind Facebook Apps ein beliebtes Tool, um die Fans einer Fanpage zum aktiven Mitmachen anzuregen und natürlich auch, um die Nutzer zu belohnen. Schnell und verhältnismäßig einfach geht das mit 'Sign up and win?...
achtQuark GbR | 26.04.2012

Trendiges Holzspielzeug in Smartphone- und Notebookdesign

München, 26.04.2012 - Ganz ohne Elektronik, und doch überzeugend echt: die Holzspielzeuge 'I-Wood ? Mein erstes Notebook' und 'I-Woody ? Mein erstes Smartphone' sind ab sofort bei hello NEO erhältlich.I-Wood (Notebook) und I-Woody (Smartphone) fü...