Smart Way is part of Keywares total smart card applications range called Smart-Universe, which offers separate loyalty (Smart-Shopper), ticketing (Smart-Show), identity (Smart-Identity), payment (Smart-Wallet), or physical access solutions (Smart-Access) based on smart cards software. It is a network, card and access point independent software solution built for high-volume smart card environments involving a lot of transactions. On the front-end, Smart-Way is accessible via PC, ATM, mobile phone, kiosk, check out register, interactive TV, portable data scanners, remote and web application servers, etc.
Log into the Smart-Way platform is secured by a combination of authentication protocols and integrated with Keywares CAS Server and CAS Guard products, which are built around Keywares award wining Centralized Authentication Software (CAS). CAS offers a highly secure and flexible solution for any combination of cards-based payment, loyalty and ticketing systems. CAS provides user authentication, combining biometric (voice, face, fingerprints, etc) and non-biometric (pin, passwords, etc) authentication tools. With Keywares CAS, security administrators can be reassured that the right people access the right applications.
Smart-Way allows companies to obtain information about their customer profiles. This information can be used for data modeling, like trend analyzing, personal advertising, targeted vouchers, individual segmentation, etc. This allows companies to retain their customers with targeted promotions and campaigns. It also enables companies to attract and gain new customers via database or customer profiles from partners or complementary organizations, which are connected to the same loyalty smart card program.
Stéphane Vandervelde, vice president Applications Division of Keyware: Todays challenge for organizations active in banking, insurances, health care, marketing, retail or commercial services is to retain their best customers and gain new customers in a fast and cost-effective way. With Smart-Way, these organizations attract their target groups simultaneously through the real, virtual and mobile world and through long-term as well as ad-hoc co-operations with organizations that have complementary customer bases. Its simple, fast and provides first-hand reliable consumer data.
Smart-Way will be marketed worldwide via the Keyware Smart-Partner channel. More information on the Smart-Partner program can be found on www.keyware.com, Smart Card Division section. A White Paper is available upon request at firstname.lastname@example.org.
Keyware (NASDAQ Europe: KEYW) is one of the worlds leading providers of a broad range of authentication solutions for real-world business applications, and a pioneer in the field of biometrics, the technology of verifying an individual by means of personal characteristics such as voice, face and fingerprints. Keywares centralized authentication software (CAS) allows companies to manage multiple authentication techniques, including biometrics, from one central server. CAS optimizes security and convenience for physical locations, e-commerce, network, smart cards and telecommunications applications. Keywares award-winning technology is sold globally through an extended network of OEMs, system integrators and VARs. Co-headquartered in Brussels (Belgium) and Woburn (Mass., USA), you can find more information about Keyware at www.keyware.com .
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