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Suchmaschinenoptimierung
mit Content-Marketing - Ihre News
26
Jun
2020
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OTA Insight veröffentlicht Market Insight: Marktnachfrage für die Hotelindustrie in Echtzeit erkennen

Market Insight erkennt beabsichtigte Hotelbuchungen in Echtzeit, um Hoteliers und Revenue Managern neue Umsatzmöglichkeiten aufzuzeigen.


London, Denver & Singapore, June 25, 2020 - OTA Insight , the cloud-based data intelligence platform for the hospitality industry, today announced the release of Market Insight. Market Insight is the first, future-oriented forecasting tool for the hotel industry, which records the demand for hotel rooms in real time and thus shows new sales opportunities.

Predict volatile demand

COVID-19 hat dramatische Auswirkungen auf die Hotellerie, die sich jetzt effizient auf den Aufschwung vorbereiten und neu ausrichten muss. Hoteliers, die sich weiterhin zu sehr auf “OTB” und historische Daten verlassen und die einzelnen Schritte die einer Buchung vorhergehen, die sogenannten “Upper-Funnel” Daten, nicht in ihre Forecast und die Budgetierung einbeziehen, riskieren möglicherweise auf lange Sicht das Überleben ihres Unternehmens.

In order to more accurately predict this volatile demand, hoteliers and revenue managers have to adapt their business strategy to the “new normal” as competition for lower demand is intensified under difficult conditions. As we move through different phases of the upswing, this process has to be completely redesigned. This approach requires a large amount of data and knowledge and the analysis of “upper-funnel” data in order to efficiently measure the first signs of the returning demand.

 

Fortunately, the future of market information is here in real time.

Developed in collaboration with industry partners, Market Insight's advanced AI technology leverages billions of records from various “top of funnel” data sources - from hotel online searches, online ratings, flight details, events, holidays, to the availability of alternative accommodation dates to provide information about the demand per segment for a number of destinations.

 

Using Market Insight, hoteliers and revenue managers are able to quickly anticipate future market demand, identify sales opportunities through real-time notifications, and easily assess their competitiveness against their “dynamic” compset - the dynamic compset is a unique, new principle to quickly identify potential competitors and react within minutes to changes in market dynamics.

 

“Before the COVID-19 pandemic, the hotel industry relied heavily on historical data to determine market demand. When making decisions about revenue and distribution, the focus was also very much on what a hotel already has on-the-books. However, this only reflects a small part of the actual demand, ”said Sean Fitzpatrick, CEO of OTA Insight. In the current situation, more than ever, the hotel industry needs systems that increasingly relate to future data. There is a lot of so-called “Upper Funnel” data, which register the individual steps of the user up to the booking. Combining this data with artificial intelligence can provide very accurate and insightful information about market demand, even in uncertain times like this.

 

“With Market Insight, I can use a heat map to see live how demand is developing for the entire city. There is an incredibly large amount of data behind the system and yet the tool manages to present the findings in a clear and easy-to-understand way ”. says Jussi Ojanen, Hospitality Business Analyst at SOK

 

Market Insight is a product of OTA Insight, a cloud-based data intelligence platform for the hotel industry , which also includes the rate shopper “Rate Insight” and the business intelligence platform “Revenue Insight”. The aim of all systems is to help the commercial teams in the hotel optimize their performance in real time and increase the turnover of the company. 


Für den Inhalt der Pressemitteilung ist der Einsteller, Aurelie Cornu (Tel.: +447903689475), verantwortlich.

Pressemitteilungstext: 566 Wörter, 4815 Zeichen. Pressemitteilung reklamieren

Keywords: Revenue Managern

Unternehmensprofil: OTA Insight


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