The Ad Store Germany attended the 21st International Convention of The Ad Store Group

9th December 2021: Big plans ahead for The Ad Store: the international Group of creative agencies, led by Italy and with agencies in 12 countries across 4 continents, is opening up to new challenges. At the core of the Group's strategies is the development of the GCC market starting with strengthening its UAE office.

The Group has been focussing on the African continent for several years, with two agencies in South Africa and Zambia and one agency in Egypt, but is now expanding East in the Arabic market and in the Gulf region.

On the Europe-Dubai axis, in the midst of the activities of Expo 2020 Dubai, The Ad Store chose to host the 21st edition of its international Convention in its Dubai headquarters.

Two days of exchange focused on the Group strategies and new opportunities, among which the new human sustainability plan inspired by four of the 2030 UN sustainability objectives: Good Health and well-being, Gender Equality, Decent work and economic growth, Reduced inequalities. The same objectives will be addressed by the 4 areas (employees, network, clients, world) of the Ad Store “Humanifesto” signed by all The Ad Store agencies.