The integration of international markets is fuelling competition and is now tempting even smaller companies to get involved in this field.
The Berlin-based agency, Berlin Translate, has offered translation services for more than 10 years now. Whilst doing so, the demand for website translations has been increasing each year. Globalisation is making it increasingly important for companies to internationalise their DNA. The first step in doing so is the translation of their websites.
More and more companies are switching their scope to the international market. This widened sphere of influence is also an opportunity to generate more customers. An initial action is to offer the homepage in several languages. Be it English, Spanish, or Swedish - the prospect of expanding the customer base increases significantly.
Visibility is vital
Translating a website involves a variety of tasks. This includes the keyword Search Engine Optimisation or SEO for short. Translators must take additional measures to ensure the visibility of the translated content for people using a search engine. Berlin Translate explains that as a result of doing this, the number of hits they receive on their website increases. Given the current climate, the potential for growth is at a completely new level due to most shops closing as a result of the Covid-19 pandemic. Consequently, online trade and willingness to buy both nationally and internationally, have seen a boom.
Experience is the key
Berlin Translate prides itself on its many years of experience in the linguistic and intercultural field. Therefore, the websites aren’t stupidly translated, but rather they align to the target culture. This leads to a pleasant surfing experience on the part of the customer, which subconsciously increases the attractiveness of the company.
On the Berlin Translate blog, you can find regular blog entries about language and culture. Take the opportunity and explore the blog here: https://berlin-translate.de/blog
The Berlin-based agency, Berlin Translate, has offered translation services for more than 10 years now. Whilst doing so, the demand for website translations has been increasing each year. Globalisation is making it increasingly important for companies to internationalise their DNA. The first step in doing so is the translation of their websites.
More and more companies are switching their scope to the international market. This widened sphere of influence is also an opportunity to generate more customers. An initial action is to offer the homepage in several languages. Be it English, Spanish, or Swedish - the prospect of expanding the customer base increases significantly.
Visibility is vital
Translating a website involves a variety of tasks. This includes the keyword Search Engine Optimisation or SEO for short. Translators must take additional measures to ensure the visibility of the translated content for people using a search engine. Berlin Translate explains that as a result of doing this, the number of hits they receive on their website increases. Given the current climate, the potential for growth is at a completely new level due to most shops closing as a result of the Covid-19 pandemic. Consequently, online trade and willingness to buy both nationally and internationally, have seen a boom.
Experience is the key
Berlin Translate prides itself on its many years of experience in the linguistic and intercultural field. Therefore, the websites aren’t stupidly translated, but rather they align to the target culture. This leads to a pleasant surfing experience on the part of the customer, which subconsciously increases the attractiveness of the company.
On the Berlin Translate blog, you can find regular blog entries about language and culture. Take the opportunity and explore the blog here: https://berlin-translate.de/blog
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