Neuss, 18.05.2011 - MICROS Systems, Inc. and Light Blue Optics Ltd announce the industry's first wireless ordering solution for the hospitality industry. Hospitality businesses implementing MICROS mycentral and Light Blue Optics Light Touch(TM) can now leverage the growing trend in touchscreen technology, seen in the booming sales of touchscreen tablet devices and other mobile technology in recent times. The integration opens up completely new and exciting business concepts. Light Touch(TM) is an interactive projector that turns any table or flat surface into an instant 10-inch touchscreen. Customers can control the projector and interact with the menu card, play games, use Facebook or order a taxi, simply by touching the "interactive tablecloth". Through its unique integration with MICROS's mycentral, Light Touch(TM) interfaces seamlessly with restaurants' existing MICROS electronic point-of-service system or ticket printer.
mycentral is MICROS's Web-based hospitality e-commerce platform, allowing operators to expand their dining room or foodservice offering beyond the four walls of their restaurant, hotel or arena. With MICROS mycentral, consumers can take advantage of today's technologies and place their order over multiple channels, such as the Internet, via telephone or using mobile technology. Moreover, mycentral offers powerful business intelligence, analysing critical information about your customers, their purchasing habits and their loyalty to your brand. The MICROS mycentral - Light Blue Optics joint technology solution is immediately available. Ideally suited to the hospitality environment, the virtual display is spill proof, fingerprint resistant and as easy to clean as a regular table-top. mycentral and Light TOUCH(TM) create true differentiation, generating additional revenue per cover and increasing any foodservice provider's operating efficiency. The solution was presented at Arabian Travel Market, the region's leading travel and tourism event, held at Dubai International Exhibition and Convention Centre from 2-5 May 2011. If you would like to know more about MICROS mycentral or the complete range of foodservice technology solutions of MICROS-Fidelio, please contact firstname.lastname@example.org.
About Light Blue Optics Light Blue Optics (www.lightblueoptics.com)
Light Blue Optics is a privately-funded company developing and supplying miniature projection systems for use in high volume applications in markets including automotive, digital signage and consumer electronics. Powered by our proprietary HLP(TM) technology, our products create bright, high-resolution images that are always in focus, work on all manner of surface, and can even respond to touch. We believe that HLP(TM) technology will soon become ubiquitous - seamlessly integrated into our homes, vehicles and personal devices, and changing the way we see and interact with the world. Light Blue Optics is headquartered in Cambridge, UK with a Development Facility in Colorado Springs, USA. The Company is funded by a syndicate of investors including Robert Bosch Venture Capital, Earlybird Venture Capital, Capital-E, NESTA and Encore Ventures, a division of DFJ Esprit.
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