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Total Smart Card Platform Integrating Payment, Loyalty and Ticketing Applications Exhibited at Cartes 2001

Zaventem, Belgium / Cartes 2001, Paris — October 23, 2001—Keyware (NASDAQ Europe: KEYW), one of the world’s leading providers of biometric and centralized authentication solutions, announced today the launch of Smart-Way. This smart card application management and transaction-processing software combines loyalty, payment and ticketing applications for the traditional environments (ATM, cash registry), m-commerce (SMS, WAP) and e-business world (Internet, web kiosk). Smart Way is exhibited at the smart card trade show ‘Cartes 2001’ in Paris (booth D04) October 22 through 25.

Smart Way is part of Keyware’s total smart card applications range called Smart-Universe, which offers separate loyalty (Smart-Shopper), ticketing (Smart-Show), identity (Smart-Identity), payment (Smart-Wallet), or physical access solutions (Smart-Access) based on smart cards software. It is a network, card and access point independent software solution built for high-volume smart card environments involving a lot of transactions. On the front-end, Smart-Way is accessible via PC, ATM, mobile phone, kiosk, check out register, interactive TV, portable data scanners, remote and web application servers, etc.

Log into the Smart-Way platform is secured by a combination of authentication protocols and integrated with Keyware’s CAS™ Server and CAS Guard™ products, which are built around Keyware’s award wining Centralized Authentication Software (CAS™). CAS™ offers a highly secure and flexible solution for any combination of cards-based payment, loyalty and ticketing systems. CAS™ provides user authentication, combining biometric (voice, face, fingerprints, etc) and non-biometric (pin, passwords, etc) authentication tools. With Keyware’s CAS™, security administrators can be reassured that the right people access the right applications.

Customer profiling
Smart-Way allows companies to obtain information about their customer profiles. This information can be used for data modeling, like trend analyzing, personal advertising, targeted vouchers, individual segmentation, etc. This allows companies to retain their customers with targeted promotions and campaigns. It also enables companies to attract and gain new customers via database or customer profiles from partners or complementary organizations, which are connected to the same loyalty smart card program.

Stéphane Vandervelde, vice president Applications Division of Keyware: “Today’s challenge for organizations active in banking, insurances, health care, marketing, retail or commercial services is to retain their best customers and gain new customers in a fast and cost-effective way. With Smart-Way, these organizations attract their target groups simultaneously through the real, virtual and mobile world and through long-term as well as ad-hoc co-operations with organizations that have complementary customer bases. It’s simple, fast and provides first-hand reliable consumer data.”

Smart-Way will be marketed worldwide via the Keyware Smart-Partner channel. More information on the Smart-Partner program can be found on, Smart Card Division section. A White Paper is available upon request at

About Keyware
Keyware (NASDAQ Europe: KEYW) is one of the world’s leading providers of a broad range of authentication solutions for real-world business applications, and a pioneer in the field of biometrics, the technology of verifying an individual by means of personal characteristics such as voice, face and fingerprints. Keyware’s centralized authentication software (CAS) allows companies to manage multiple authentication techniques, including biometrics, from one central server. CAS optimizes security and convenience for physical locations, e-commerce, network, smart cards and telecommunications applications. Keyware’s award-winning technology is sold globally through an extended network of OEMs, system integrators and VARs. Co-headquartered in Brussels (Belgium) and Woburn (Mass., USA), you can find more information about Keyware at .

More information:
Laurent Gossieaux, PR EMEA, Keyware, +32 2 704 44 00,;
Elizabeth Marshall, PR USA, Keyware, +1 781 933 1311 ext. 235,
Press contact:
KONZEPT PR GmbH, Anita Becher, Karolinenstr. 21, 86150 Augsburg, T. +49 821 34 300 21, F. +49 821 34 300 77,

Für den Inhalt der Pressemitteilung ist der Einsteller, Anita Becher, verantwortlich.

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