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IOU Launches Revolutionary P2P e-Commerce Loyalty Platform

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IOU Ltd is looking to disrupt the world of e-commerce, with the launch of its IOU Platform, the first true P2P e-commerce loyalty platform on the blockchain.


The continuing growth of global e-commerce, which is predicted to rise from $ 2.3 trillion in 2017 to $ 4.5 trillion by 2020, is one of the most competitive environments to enter. Especially when over 50% of customers are looking for a discount coupon. Therefore, to succeed in this market, customer loyalty is key to the sustained growth of profits.

IOU, by empowering both merchants and consumers with a decentralized and ultra-secure peer-to-peer, blockchain-based platform, wants drive customer satisfaction and loyalty, through its tradeable deals, known as "IOUs". The Company is also launching the IOUX utility token and an Initial Coin Offering (ICO) campaign to create a ready-to-go marketplace.

By using the blockchain technology, the IOU can address common issues such as security, the speed of processing and transparency for the buyer, while providing a level of cost-effectiveness to the merchant, due to higher levels of loyalty, customer retention, global reach of consumers and return on advertising spend. Community members are able to generate new sustainable revenue with tradeable IOUs, helping to reinvigorate existing and create new innovative loyalty programs.

IOU's "loyalty system" aims to allow business owners to create a new level of interaction with customers. A "rating mechanism" is planned as a next stage which should lead to an even deeper level of trust between merchant and consumer.

The IOUX can be used in a number of ways to enhance their customer offering, for example:

  • The Merchant can offer tokens as part of the deal (IOU) discount, they believe the product is already at its lowest price
  • Customers who buy multiple IOUs are those who do not use them
  • Merchants must use crypto to offer the deal, but by using IOUX tokens, they will receive a 50% discount on the deal listing

Finally, the Company intends to initiate a quarterly "buy-back" program, in effect a reverse mining operation, to "burn" tokens up to 30% of that period's revenue, thereby increasing the value of the remaining IOUX tokens in circulation. The IOU will be removed from the market.

Vitaly Garshtya, Chief Visionary Officer of IOU, commented, "IOU's loyalty platform has been developing for 18 months. We are confident that the purpose of this service is to revolutionize the traditional world of e-commerce.

"We have taken the traditional coupon-based e-commerce model, made so popular by the likes of Groupon, and moved it into the 21st century."


Für den Inhalt der Pressemitteilung ist der Einsteller, IOU.io (Tel.: 0000000000), verantwortlich.


Keywords: e-Commerce, Loyalty Platform

Pressemitteilungstext: 408 Wörter, 2645 Zeichen. Pressemitteilung reklamieren

Unternehmensprofil: IOU


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