Strategy and Decision-Making in Markets
Microeconomics with case studies and applications for strategic management and consulting
Microeconomics is not applied math – frameworks in this book are regularly in use in daily
managerial practice and strategic decision-making.
Numerous case studies cover price discrimination, economies of scale, digital business models,
game theory, dealing with uncertainty, entry barriers or sunk costs – all of which are crucial
for understanding market dynamics and competitive behaviour. Frameworks and concepts
are highlighted that have strong connections to strategic management.
Students in Bachelor's programmes in business administration whose possible careers
are management roles in firms or in strategy consulting.
Inhalt:
1. Microeconomics, competition and strategic behaviour
2. Customer behaviour, products and network effects
3. Decisions under risk and behavioural economics
4. Firms, competition and innovation
5. Firm size, technology and decisions on production
6. Costs, restructuring and M&A
7. Perfect competition, monopoly and competition policy
8. Pricing strategies and price discrimination
9. Strategic decision-making and game theory
10. Strategic competition in oligopoly
"Münter, Microeconomics, Competition and Strategic Behaviour"
ISBN: 978-3-8252-5908-2
UTB Verlag
www.narr.de
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16.09.22
16. Sep 22
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Hinweis
Für den Inhalt der Pressemitteilung ist der Einsteller, Joachim Bader (Tel.: 07071/97556-55), verantwortlich.
Pressemitteilungstext: 95 Wörter, 841 Zeichen. Artikel reklamieren
Pressemitteilungstext: 95 Wörter, 841 Zeichen. Artikel reklamieren
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