Communications Guide for Startups

Von Narr Francke Attempto Verlag

How to Win Customers, Investors, and new Talent through Inspiring Messaging

Turning communication into your startup’s biggest asset

Nine out of ten startups fail. One cause of failre is bad communication – both externally and internally.

Yet there is little systematic advice on how startups and scale-ups can overcome this challenge

and inspire all stakeholders around the company’s vision, values, and offering.

This book closes this gap – with seventy experts sharing their learnings and experiences.

It is a guide for all curious to learn more about how to win customers, investors and new talent through

a convincing narrative, covering external, internal, social media and leadership communication.

A book for communication professionals and anyone who wants to learn more about successful

communication in the startup world.

Inhalt:
1 On the Why and How of Startup-Communication
2 Is that still PR? Related Disciplines of Corporate Communications
3 Organisational Challenges for Communication Teams in Startups
4 PR, Yes, But How? From Strategy, Tactics, and Monitoring
5 The Peculiarities and Intricacies of Startup Communications
6 How Do I Get in the Paper? The Art of Media Relations
7 From TikTok to Twitter: Social Media Communication
8 The Pitfalls and Triumphs of Events
9 Public Affairs & Crisis Communication
10 From the Inside Out – Why Good Corporate Communication Starts with the Employees

"Prexl, Communications Guide for Startups"

ISBN: 978-3-7398-3218-0

UVK Verlag

www.narr.de

Kommentare

06. Dez 22

Meldung teilen

Bewerten Sie diesen Artikel

Hinweis Für den Inhalt der Pressemitteilung ist der Einsteller, Joachim Bader (Tel.: 07071979755), verantwortlich.

Pressemitteilungstext: 101 Wörter, 775 Zeichen. Artikel reklamieren

Keywords

startups, guide, communications

Diese Pressemitteilung wurde erstellt, um bei Google besser gefunden zu werden.

Tragen Sie jetzt Ihre kostenlose Pressemitteilung ein!