Sustainable Entrepreneurship

Although much has been written on these subjects, a book that resolutely focuses on the nuts and bolts of strategically focused sustainability management is needed, especially for smaller entities.

More than 200 illustrative examples of best practice and other scenarios drawn from actual practice in the wine industry and elsewhere; plus more than 160 graphics, and a wealth of empirical data serve to answer the „why and how“ of strategy and sustainability in the small business sector.

Inhalt:

1. Relevance of entrepreneurship
2. A brief look at the wine industry
3. Strategic management of small businesses – from theory to practice
4. Strategy – the mainstay of entrepreneurial decision making
5. Strategic planning and analysis – beyond effectuation
6. Instrumental strategy development – beyond causation
7. Customer-centricity and sustainable business model design
8. Goal achievement and fine-tuning business models
9. Recap and outlook for the future

"Sustainable Entrepreneurship"

Prof. Dr. Marc Dressler

ISBN 978-3-7398-3223-4

UVK Verlag

1. Auflage 2024

www.narr.de

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