SUCCESS Successful business communication is based on binding rules. Creativity is not what is required here, neither in verbal expression nor in visual design. Instead, it is a matter of consistent standardization and reduction to the essential, namely adhering to the seven areas of standardization in HICHERT®SUCCESS: SAY: Focus on your message UNIFY: Use standardized design rules CONDENSE: Provide high information density CHECK: Ensure the quality of the content and form ENABLE: Implement your concept in a consistent manner SIMPLIFY: Simplify all visualizations STRUCTURE: Give contents a logical structure You will find extensive information and examples here: www.success.hichert.com
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Nicole von Mulert info@vereon.ch +41 71 677 8700 |
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Herr Johannes von Mulert presse@vereon.ch +41 71 677 8700 |
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60311 Frankfurt
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Nicole von Mulert info@vereon.ch +41 71 677 8700 |
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Herr Johannes von Mulert presse@vereon.ch +41 71 677 8700 |
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