Head of Product Marketing (m/w/d)

Now wanting to take our product business to the next level, we are looking for a 
Head of Product Marketing to help achieve this goal.

Your role and responsibilities

• Your key mission is to increase market awareness of our products, with the intention of driving an increase in sales. To do this, you’ll need to:
• Gain insight into customer use of our current products, untapped opportunities, and buyer personas.
• Collaborate with our Marketing, Sales, and Customer Success teams to ensure they can drive customer interest and adoption of our products.

You’ll need to educate both internal and external stakeholders about our product features and their benefits and deliver on-going communication for product updates. Together with the management and product team, you’ll develop and operationalise a marketing strategy for our B2B app business, across various channels such as mailings, SEO, paid advertising, social media, and reseller partners, amongst others. You’ll be responsible for creating an action plan and building up the necessary resources to implement this plan. You’ll also be responsible for the successful implementation, measurement, and continuous improvement of the lead generation funnel and campaigns.

This is a newly created position so you can set the course for our product marketing communications, shape the role, and develop a team to actualise your marketing strategy ideas. You’ll take ownership of the product marketing budget and plan the future for the marketing department.

What we’d like to see in you

• Marketing is your passion.
• You’re an independent thinker who takes initiative.
• You understand the competitive environment we operate in, our target customers and the customer journey. You know how to get insight into how our customers use the current products.
• You’re experienced in marketing SaaS products in a B2B environment and are motivated to get to know the Atlassian Marketplace business.
• You’re familiar with many and varied product marketing techniques, such as creating personas, outlining customer journeys, pricing strategies, building go-to-market plans, and implementing integrated marketing campaigns.
• As the first marketing professional in our product team, you’ll need to have the necessary qualifications and experience.
• You truly understand digital marketing channels, and how each can be used to attract new customers.
• You’re familiar with Atlassian Confluence and Jira.
• Excellent verbal and written English skills are a must, and German is a plus.
• You live in a similar time zone as the rest of the team (+/- 2h CEST time) to make communications with the team easier.

Most of the current product team has a technical background; now we’re looking for an energetic firecracker with the necessary skills and enthusiasm to present the advantages of our apps to the world :-)

About our Product team

We are a growing team that focuses on easy-to-use apps to solve our customers' problems. We’re dedicated to providing an innovative working environment for our employees, and we're proud of our culture of transparency, trust, and mutual respect. We believe in the importance of sharing knowledge, equal pay for equal work, and an engaging and supportive atmosphere within the company and towards our partners and customers.

Benefits we offer

• You’ll have the chance to make a difference – to help shape the future of our young successful company and to work in a highly motivated team with flat reporting structures.
• We believe in a culture of open communication, where everyone can contribute their ideas.
• You will be encouraged and challenged.
• You can develop yourself in a variety of ways; the more responsibility you take on, the better your growth will be.
• You’ll work in a great environment with exciting people.
• You have options for your place of work: work remotely from home, or in our offices in Zürich or Lausanne in Switzerland, or Ilmenau in Germany. Office presence is not mandatory.
• Our flexible working hours and the choice of working from home means that you can create the work-life balance you’re looking for.
• Besides a fair salary, 10% of the profit is distributed to the employees every year.
• We use modern collaborative tools like Slack and the G-Suite, and of course Atlassian products.
• We don't just work together, we play together too - having lunch together, Pledge 1% outreach activities, fun outings, crazy hackathons, and socializing in the evenings are all part of the company culture.

We look forward to receiving your application that comprises of your curriculum vitae, letter of motivation, job references, and proof of qualifications, sent as a PDF file.