Manager Marketing Analytics Continental Europe

Gültig bis

25.01.2023

Branche

Marketing

Ort

60314 Frankfurt am Main

URL

Zum Anbieter

Kontakt

Amelie Pfeiler

Telefon

+49 69222289200

E-Mail

marketing.de@bsigroup.com

Beschreibung

The Continental Europe Marketing team of BSI enables the CE Assurance business to grow sustainably with strong, data and profit driven marketing. This entails – omnichannel - campaigns tailored on ideal client profiles, where client insights form the basis for all client engagements. We support sales with tools, conversation material and insights; qualified leads towards (enterprise) clients.

We are looking for our next Manager Marketing Analytics Continental Europe!

Overview / Purpose of the position

The CE Analytics team is the foundation on which we build our marketing strategies. Their purpose is to provide insights on clients, the market, prospects and campaigns, enabling their marketing colleagues to make data driven, factual decisions that help grow a profitable, sustainable business.

To be successful in this role you’ll need excellent verbal, presentation and written communication skills as well as, good interpersonal and influencing skills in both German and English.

Responsibilities & Accountabilities

• Implementation of tools and strategies to translate data into valuable and actionable business insights.
• Data analysis and insight generation, big data integration, predictive and prescriptive advanced analytics including statistics
• Integrate advanced analytics techniques and methodologies into our day-to-day insight and analytics approach.
• Monitor the performance of our products (dashboards and sales monitoring KPIs), forecast performance through predictive analytics, and recommend remedial actions through prescriptive analytics.
• You will use data to drive decisions to result in higher performance.
• Full funnel approach: understand business needs and objectives, from channel acquisition to customer advocacy.
• Collaborate with all teams building dashboards, reports, etc.
• Develop strategies for effective data analysis and reporting, defining measurement requirements.
• Oversee all analytics operations to correct discrepancies and ensure quality.
• Lead testing & optimization efforts to optimize conversion.

Travel requirements:

• Occasional business travel within Europe

Language requirements:

• English: business fluent
• German: business fluent
• Any other European language is a plus

If you have:

• Marketing University degree
• Proven track record of marketing analytics experience
• Advanced Excel skills – handling large data sets for manipulation and aggregation using complex functions
• Experience of using data from a variety of sources
• A good understanding of RDBMS will be highly favourable
• Any experience in extracting key insights from data will be favourable
• High level of computer skills with excellent working knowledge of Microsoft Office software
• Ability to interact with stakeholders, understand their requirements and translate them into data outputs
• Experience in driving and developing a multicultural remote team

And You are:

• driven and proactive, with a flexible approach to meet the business needs
• Willing to learn
• Data and analytically minded
• Very attentive to detail
• Very good communicator, with the ability to interact with stakeholders, understand their needs and communicate back with them, then apply to this very exciting new opportunity!