Gambia's surprising and strong rise after the terrible crisis years of 2020/21/22

2023/24: Pre-crisis level with more than 230,000 holidaymakers

 

Gambia is focusing on a strategic realignment for the future. Forecasts for the 2025 season are optimistic and point to further growth, earning the country recognition from the UNWTO as one of the fastest-growing destinations after the pandemic. More eco-lodges and more quality tourism, and greater biodiversity conservation!

 

What does the future hold for Gambia's travel industry?

 

The Gambia Tourism Board (GTBoard) is now focusing more on "quality tourism" and sustainability instead of mass tourism. Furthermore, it is aiming to diversify its markets: in addition to traditional source countries such as Great Britain and Germany, new markets such as Poland – facilitated by direct flight connections – as well as regional tourists from other African countries are being targeted to reduce seasonal dependence.

 

What is the security situation in Gambia?

This is a very relevant question if you intend to travel to West Africa. The security situation in Gambia is generally considered relatively stable, especially compared to many neighboring countries in the wider region. Violent crime against tourists seems to be rare. However, petty theft does occur. So be careful with expensive items; don't leave them lying around in plain sight, for example, on the beach or by the hotel pool.

Southern Senegal is considered critical.

This is the main danger in the region. The Casamance (southern part of Senegal, south of Gambia) has been experiencing a secessionist conflict for decades. The southern border region between Gambia and Senegal is classified as a high-risk area by most foreign authorities. Travel to this area, away from the coast and main routes, should be avoided.

How do you travel to Gambia?

 

Most travelers arrive via direct flights from European hubs such as Brussels or Barcelona, ​​although direct connections from Germany still have room for improvement. Despite minor challenges, such as the still-developing environmental protection and waste separation systems, as well as entry and exit fees, the overall conclusion remains positive: Tourism in Gambia has not only overcome the global crisis but is using it as an opportunity for strategic development.

 

Vision Gambia 2030

 

By 2030, Gambia presents itself as a mature "boutique destination," having successfully transformed from a purely budget travel destination to a sustainable, high-quality, and ecotourism destination. The infrastructure is modernized; an expanded airport and reliable internet now attract increasing numbers of digital nomads and international investors, while the hinterland along the Gambia River flourishes as a natural paradise.

More Europeans in Gambia?

 

Yes, if things continue as they are. The country has excellent climatic conditions and more than 4,000 hours of sunshine per year. However, comprehensive coastal protection measures are necessary to defend the beaches against potential weather extremes.

 

The population needs to understand that trees are humankind's friends. This isn't yet clear to everyone in Africa's smallest country. More environmental projects, more nature conservation. There are many conservation projects underway, for example, to create more mangrove forests. Economically, the country has diversified and, in addition to tourism, is increasingly focusing on services and agricultural processing, without losing its charming character as the "Smiling Coast."

 

It is likely that significantly more Europeans and Germans will live in Gambia. The weather and overall conditions make the country attractive for investment. While Europe could become a dangerous place to live due to political incompetence, living conditions for Europeans in Gambia are quite appealing.

 

Afroopolis Eco Lodge has become a true institution, and the brand has become synonymous with the good life in Africa. Several properties have transformed into community-like spaces for digital nomads and investors.

 

Living and working in Gambia?

 

There are many advantages to this small West African country. Austrians, Germans, and Swiss should consider emigrating to Gambia because of its year-round warm climate, low cost of living, and welcoming, English-speaking population. The author of this article has also decided to do so and has purchased one of these round houses.

What does the international press say about Gambia?

Leading US B2B Tourism Platform

or

PR platform Pflumm.de